I’ll never forget the first time I used Uber‘s rideshare service.
I took a taxi to dinner with a few friends one night in the Los Angeles area and my best friend suggested we take an Uber rideshare home after dinner. We had an UberX (one of Uber’s transportation options) pick us up and safely take us home.
The driver arrived in a timely manner, he was friendly and professional, and we were able to split the cost between four of us. Overall, I would rate my experience with Uber as a 5 out of 5.
That was a year ago.
Today, Uber is being scrutinized and publicly criticized for their surge in pricing, hostile drivers and inappropriate comments made by one of the company’s New York senior executives.
ABC News reported Uber was “criticized after New Yorker Alexandra Craigle said last week she was harassed by a driver for canceling her ride. Craigle said she is battling cancer and had ordered the car when she was leaving a radiation treatment, according to her Twitter page.”
As if that wasn’t awful enough, Buzzfeed reported Uber’s New York executive, Emil Michael, “expressed outrage” over PandoDaily journalist Sarah Lacy‘s negative comments in regards to the company.
The article states that Mr. Michael said he thought Ms. Lacy “should be held ‘personally responsible’ for any woman who followed her lead in deleting Uber and was then sexually assaulted.”
Needless to say, Uber is in the midst of a PR nightmare.
With the public eye glaring at their the company, the Uber PR team needs to step up and recover…quickly.
In my opinion, Uber should take a step back and reevaluate their company’s leaders, enforce a stricter policy and application for potential new drivers, and implement a deals/discounts or rewards program for customers.
If they don’t recover quickly, Uber may see a decline in revenue; which could prove to be especially detrimental for the company as we enter the holiday season.
Instead of simply issuing a public apology, I’d like to see changes made within the company.
Actions speak louder than words, Uber.