Spotify: a popular music streaming site with more than 10 million paying subscribers across 58 countries, as well as 30 million listeners streaming music for free.
With numbers like Spotify’s, why would recording artist and 24-year-old pop sensation Taylor Swift end her relationship with the company with little to no warning?
Maybe there was bad blood between the Spotify and Swift, or maybe it was just a brilliant PR move on her end?
Regardless of her motive, since Swift removed all of her albums from the popular music streaming site she has sold 1.287 million copies of her new album 1989 within the first week of it’s release. Swift’s latest PR move has her singing and laughing her way to the top of the charts.
I believe Swift made a commendable PR move in a successful attempt to improve her album sales. It was a risky move on her part, but based off her 1989 record sales I’d say it was definitely a risk worth taking.
So, what was the next thing Swift did after terminating her relationship with Spotify?
She wrote a letter to her fans explaining her decision. A letter that was then published in The Wall Street Journal.
I have to admit after reading her letter, I understand where Swift is coming from. She makes a valid point in her explanation and does so in an enlightening, inspirational and very positive way.
She states, “In recent years, you’ve probably read the articles about major recording artists who have decided to practically give their music away, for this promotion or that exclusive deal. My hope for the future, not just in the music industry, but in every young girl I meet…is that they all realize their worth and ask for it.”
Sorry, Spotify, but in the words of T. Swift herself:
“We are never, ever, ever getting back together.”